Card Linked Offers (CLO) are placements (ads) within a banking site that allow consumers to opt in and earn a reward for shopping at a particular merchant. These offers can be a percentage off of a purchase up to a certain amount, or flat cash/rewards back when reaching a spend threshold. By using Banyan to run CLOs, you are able to make offers apply to a much narrower set of items, such as a particular brand, category, or SKU.
The vast majority of an advertiser’s budget is not at the merchant-level; it is earmarked to specific teams—leading product categories—or growth priorities and seasonal events. Exclusion and category offers take card linked offers from being relevant to a minority to the vast majority of an advertiser’s budget. Offer definitions can now align to a merchant’s tactical objectives.
In order to set up a card linked offer using the Banyan platform, the desired merchant must be fully integrated with Banyan and consistently send 100% of purchases. From providers, Banyan needs the transaction to enrich with offer result and item details as well as offer information.
You will need to set up an ingestion method (API or Batch) as well as an egress method (API, Batch) to receive the enriched data. More about data ingestion can be found in the data onboarding guide.
- When offer details are sent to Banyan via API, included in that request must be an ID that maps to the merchant within Banyan's system. This ID will be given to you by your Banyan representative.
- Merchants must share their product taxonomies with Banyan for them to qualify as a potential CLO merchant.
- Banyan supports the grouping of offer specifics under a single campaign to make it easier to manage marketing budgets.
Does Banyan support offers that extend to multiple purchases by the same person on the same card? (i.e, spend $50 in the next week at Merchant X and receive $10 back)
No, not at this time. The offer criteria must be met within a single transaction.
How quickly can Banyan identify when a reward should be paid to the CLO service provider? This can be varied and is entirely dependent on how often the merchant you are working with on the offer sends data to Banyan. On average, once the data enters the Banyan platform, it is matched within a few minutes and an offer redemption is created.
Does Banyan provide support for CLO service providers that are asked why a certain reward wasn't paid out? Yes, Banyan includes the merchant's receipt details within the offer redemption record as well as qualified items and qualified item total amount fields that can serve as a quick QA tool for the provider's customer support agent.
Can we use Banyan to do merchant level offers? Yes, just keep the incl/excl tags and SKUs null and all items will be eligible for the offer from a given merchant.
Will I be able to run a campaign only at the account level and not include any card last 4 information? No, our logic filters on the cards as part of the opt in to the offer and if it is missing on either the transaction or receipt, we will not successfully call it a qualified offer redemption.
What happens if there is a split payment on the transaction? Wil Banyan still qualify the reward? Currently, Banyan looks proportionally on the total amount on each payment to determine whether the activated card has met the amount minimum on the offer. If there is no amount minimum on the offer then the reward will be calculated for the amount put on the activated card.
Updated 6 months ago